Layal YazbeckCreative & Marketing Director

DOWNLOAD RESUME

BIRTHDATE
03-07-1985
WORK AS
Freelancer
PHONE NO
+974 77957009
EMAIL ADDRESS
layalyazbeck@yahoo.com

About Me

/Who Am I




Professional creative director with 13 years of experience, skilled in relationship-building and team concept development. Results-oriented and knowledgeable Digital Marketing Specialist with a proven track record of achievements in developing and implementing new digital marketing plans, managing advertising budgets, and coordinating marketing Interns. Creative professional with strong determination to perform great work and well developed critical thinking skills. Accustomed to work in fast-paced business environments.




Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.

- Steve Jobs -

Services

/What I do

My Experience is built up from many sectors, Accomplished through years of hard and distinguished work.

CORPORATE IDENTITY

Corporate identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers minds.

VISUAL & BRANDING

Visual design aims to improve a designs/products aesthetic appeal and usability with suitable images, typography, space, layout and color.

SOCIAL MEDIA MARKETING

Content writing & creative ads. Delivering the brands message to the right audience at the right time. Generate More Leads. Build Brand Visibility.

CORPORATE PHOTOSHOOT

Corporate photography, also known as business photography, to capture images of their brand, products, services, & employees.

CORPORATE EVENTS

Corporate and entertainment event, responsible concept creation, budgeting and managing the events.

DIGITAL MARKETING

responsible for managing and conceptualising the creative output, often including staff supervision and production.

Statistics

13years of experience
200projects completed
40000hours of work
10670coffee cans

Resume

/My entire career

Education
2021

Digital Marketing

Cornell University

Bachelor Degree in Graphic Design

Notre Dame University - Zouk Mosbeh – Lebanon

graduated in spring 2008
2004

Sociology and Economy

Lebanese Baccalaureate

Experience
September 2023 till PRESENT

Head of Marketing and PR at Newton Group of Schools

Dynamic marketing professional with proven expertise in managing marketing and PR strategies within the education sector. Responsible:

  • - Led the development and execution of comprehensive marketing and PR strategies to enhance the digital brand image of the group.
  • - Managed social media platforms, website updates, and media campaigns to increase engagement and visibility.
  • - Spearheaded the corporate agreements program, forging strategic partnerships between the group and various entities to achieve mutual benefits.
  • - Coordinated and executed successful events for the group, ensuring seamless planning and execution.

Marketing Manager with Black Arrow Gifts & Novelties

November 2021 till August 2023
June 2018 till July 2021

Marketing Manager

  • -Marketing & Creative Manager with Pharmacy & More.
  • -Brand Manager for Lens Me & Lash Extend.

Event Marketing Coordinator

  • -Event Marketing Coordinator for QITCOM 2017, allocated in the Ministry of Communication and transportation Qatar.
  • -Agritec 2017 exhibition full branding by the Ministry of Agriculture.

2017
2016

Managing Accounts

Ummena Qatar

  • -Subway Arabia Qatar campaign.
  • -Tawar Mall press conference launch event and Branding.

Accounts Manager

Graphity (Advertisement Agency)

December 2014 till July 2016
January 2014 – till November 2014

Accounts Manager

Studio 88 (Advertisement Agency)

Marketing Department

Qatar Airways

  • -Working on the design and branding of HIA.

2013
November 2011 – till May 2013

Art Director

Krom Media (Advertisement Agency)

TM Magazine (Lebanon)

Design, creation and advertisement.

Design, creation and advertisement.

April 2009 – till May 2010
September 2008 – till April 2009

Sabis International School (Lebanon)

Designing school books for GCC countries plus illustration.

Designing school books for GCC countries plus illustration.

Freelance

Freelance

  • -Little Montessori Nursery: Social Media content creation
  • -Rastec Company: Brochure, Company Profile
  • -Wedding, Birthdays and Event Organizer
  • -Painter Zeina El Khoury (Identity, logo, business card, Booklet and exhibition planning)
  • -Human Concern International (health and nutrition booklet for kids plus full illustration)
  • -Caporal & Moretti S.A.L (Booklet)
  • -Harb Trading (award design, slide show, award ceremony planner)
  • -Audi Transport (companyʼs logo, GM B.C, invoice design)

Freelance
End

Skills

90%Interpersonal Skills
90%Creative
100%Time Management
90%Computer Skills

Portfolio

/Work done so far



Contact

/Get in touch with me